Jotun’s organic growth strategy allows the company to recruit, train, and retain skilled personnel over time to create a highly adaptable and experienced workforce in all markets where we are active.
In combination with our long-established local market presence and sector knowledge, this approach enables us to respond proactively to local demand. In this way we're able to develop segments with strong potential in existing markets, capitalising on new business opportunities as they arise.
The importance of long-term investments in factory construction and modernisations was exemplified in 2020 when Jotun was able to meet a summer spike in demand for decorative paints in Scandinavia thanks to timely upgrades at the factory in Norway. In China, where we operate two state-of-the-art factories in Qingdao and Zhangjiagang, production was able to restart quickly to meet pent-up demand after lockdowns were eased in the spring.